Pride + Joy // Rust-Oleum
We jumped on a cultural phenomenon that rhymes with Karie Mondo to inspire people to spray.
Have you watched Tidying Up yet? Were you inspired to weed through all your worldly possessions? If so, you’re not alone.
People across the country have been getting rid of their junk at record rates—and that’s causing problems for the places their junk ends up.
So we got in touch with influencers and filmed videos to inspire the DIY community to help out—by picking up cans of Rust-Oleum and heading to a thrift store to find something to “spray joy” into.
We launched Pride + Joy on IGTV, making use of the new social platform that’s perfect for content series.
Here’s a link to Rust-Oleum’s IGTV page if you want to see the official posts:
To get the word out, we also cut up some vertical videos for Stories, Instagram’s new mobile ad format. Check ‘em out, if you’re into that kind of thing:
Results aren’t in yet since this just launched—but the client did tell us that these videos are their favorite thing the brand has ever done.